Aesthetic clinics
and med spas
Your enquiries do not arrive by phone. They arrive as an Instagram message at half past ten at night, asking how much. Answer at nine the next morning and she has already booked with someone who replied.
Why do aesthetic clinics lose enquiries overnight?
Because the channel and the hours are both wrong for a front desk. Enquiries arrive through Instagram and WhatsApp in the evening, when the clinic is closed, and they almost all open with a price question. In a trade where someone is messaging three or four clinics at once, reply speed decides the booking more often than reputation does.
What fits a clinic
This is the one trade where the phone agent alone is not enough. The messages are the business.
Full communications is the fit here — agents on Instagram, Messenger, WhatsApp and SMS working from one policy, so the answer to "how much is lip filler" is the same at 10pm on Instagram as it is at 2pm on the phone. From $2,500 setup and $800/month.
Answer the price question. A range, immediately, with the honest caveat that the final figure depends on the assessment. Clinics that make people book a consultation to hear a number lose the enquiry to the clinic that just answered.
The site backs it up. Treatment pages with real photos you own, transparent starting prices, and the practical detail people search for: downtime, how long it lasts, what it feels like.
- AI diagnostic$400, comes off setup
- Full communicationsfrom $2,500 + $800/mo
- ChannelsIG · Messenger · WhatsApp · SMS
- Build time5–7 weeks
- Medical advicenever — escalated
- Website, built to be foundfrom $850
- Accountsopened in your name
What clients search before they message
Treatment plus city, and price. Price is the dominant intent in this trade and most clinic sites refuse to engage with it.
- botox + city
- lip filler cost + city
- laser hair removal near me
- how much is botox per unit
- med spa + city
- microneedling before and after
- how long does lip filler last
- best skin clinic + city
A page that answers "how much is botox per unit" with an actual range will outperform three pages of treatment description. It also feeds the AI agents — the same answer, in the same words, wherever the question arrives.
How a clinic build runs
Longer than the other trades, because there are four channels to get consistent instead of one.
A 30-minute call
Where enquiries arrive, what proportion are price questions, what your booking software is, and what you are willing to state publicly about pricing.
The diagnostic, one week
Every channel mapped, plus what the agent may and may not say about treatments. $400, off the setup fee if you go ahead.
The test battery
25 to 30 real enquiries across all four channels: price question, suitability question, someone comparing clinics, a booking change, an aftercare worry, a complaint. Each with the correct handling and the correct escalation.
Build, five to seven weeks
WhatsApp Business API, Instagram and Messenger connected, SMS, all working from one policy, all writing to your CRM. The accounts are opened in your name.
Launch, then 30 days of stabilization
Drift from the agreed battery fixed at no charge. New behaviour quoted separately.
What will an AI agent never do for an aesthetic clinic?
It does not give medical advice, assess whether a treatment is suitable for someone, promise a result, or handle anything that sounds like a complication. Those go straight to your team. It answers logistics and pricing you have approved, books consultations, and always states that it is an automated assistant.
Questions from clinics
Most of our enquiries come through Instagram. Does that work?
Yes, and it is the main reason this trade needs the wider system rather than just a phone agent. Full communications puts agents on Instagram, Messenger, WhatsApp and SMS answering with one consistent set of rules, so the same question gets the same answer whichever inbox it lands in.
Everyone asks the price first. Should the agent answer?
Give it a range and let it answer. Refusing to discuss price until a consultation is what makes people leave — they are comparing four clinics and the one that answers gets the booking. A stated range plus "the exact figure depends on the assessment" qualifies out the people who were never going to book and warms up the ones who were.
Can it handle before-and-after or medical questions?
It can share whatever material you approve and answer logistics: what a treatment involves in general terms, downtime, how long an appointment takes, aftercare instructions you have written. It does not give medical advice, assess suitability, or promise a result. Anything clinical goes to your team.
We get a lot of no-shows on free consults. Does this help?
Partly. Confirmation and reminder messages are part of the build and they reduce no-shows on their own. The bigger lever is qualifying before booking — someone who has heard the price range and still books is a materially different prospect from someone who booked a free consult with no idea what it costs.
The four lines of work
Websites
Three levels, from $600. The site itself, built rather than assembled.
Local search
From $850. Pages built for what your buyers actually type.
AI systems
From a $400 diagnostic. The agent that answers and books.
Care plans
From $60/mo. Hosting, backups, monitoring and monthly hours.
Reply before she books elsewhere.
Thirty minutes. Tell me how many evening messages you get and how long they wait, and we will work out what answering them is worth.