Industries
Every business loses leads in the gap between the click and the conversation, but the gap has a different shape in each trade. A roofing crew misses calls because they are on a roof. A dental front desk misses them because they are with a patient. A med spa misses them because the enquiry arrived as an Instagram message at eleven at night.
These pages are about the specific shape of it.
Where the work fits
Home services and contractors
Plumbing, electrical, roofing, remodeling, landscaping. The crew is on site all day and the office is one person who is also doing three other jobs. Leads arrive during working hours, which is exactly when nobody can pick up.
HVAC
Demand arrives in spikes tied to weather, and the spike is the moment the phones are least able to cope. An August afternoon with no air conditioning is the highest-intent call a business ever gets, and it goes to whoever answers.
Dental practices
New-patient calls are the most valuable and the most likely to be missed, because the person who answers the phone is also checking someone in. Half the calls are insurance and hours questions that never needed a human.
Aesthetic clinics and med spas
The enquiries do not come by phone. They come as Instagram and WhatsApp messages, in the evening, and they almost all start with a question about price. Answer them the next morning and they have already booked somewhere else.
Auto detailing
Mobile detailers and detail shops. The one trade where the site does the selling outright, because the customer compares price, photos and booking on their phone and never calls first. Two live builds in San Diego.
Not on the list?
These four are where the existing client work is, so they are the four written from experience rather than from guessing. The four lines of work apply to any service business that books appointments — auto detailing, legal, veterinary, home cleaning, fitness studios.
Tell me the trade on the call. If your intake problem does not look like any of the four above, that is worth knowing before either of us spends money on it.
Which one is you?
Thirty minutes. Describe how leads reach you today and what happens after, and I will tell you which line of work fits — or that none of them does yet.