Contractors and
home services
Your crew is on a roof, under a sink, or in someone's crawlspace. The lead calls at 10:40 on a Tuesday, gets four rings and a voicemail, and calls the next company on the list. The website was never the bottleneck.
Why do contractors lose so many leads to voicemail?
Because the hours when leads call are the same hours the whole team is on site. A homeowner with a leak calls three or four companies in a row and hires the first one that picks up — not the best one, the first one. For most contractors the lost revenue is not in closing; it is in the calls nobody was free to take.
What fits, and in what order
Start with whichever problem is actually costing you money. Most contractors have both, but not equally.
If the phone rings and nobody answers, start with the AI receptionist. It picks up on the first ring, at 7am and at 9pm, asks the qualifying questions you would ask, and books the estimate straight into your calendar. The $400 diagnostic comes first and comes off the setup fee.
If the phone does not ring at all, the problem is upstream and the answer is local search. Homeowners search the problem and the town — "water heater replacement" plus a city — and if you have no page built for that phrase and a half-finished Google Business Profile, you are not in the running.
If both, the site comes first, because the AI needs somewhere to send people and something to book against. Realistically that is Visibility at $850, then the AI once it is live.
- Website, built to be foundfrom $850
- AI diagnostic$400, comes off setup
- AI receptionistfrom $1,000 + $400/mo
- First review on the site3 weeks
- Receptionist build3 weeks
- Accepted by25–30 written cases
- Care plan after launchfrom $60/mo
What your customers actually type
Nobody searches your company name until after they have heard of you. Before that, they search the problem and where they live — and those are separate pages, not one Services page with a list.
- emergency plumber near me
- water heater replacement + city
- roof leak repair + city
- electrician for panel upgrade
- kitchen remodel contractor + city
- how much does it cost to replace a water heater
- licensed plumber open now
- who fixes burst pipes on weekends
The Visibility level builds up to six of these as real pages with their own titles, headings and copy, plus LocalBusiness structured data and a cleaned-up Google Business Profile. Six covers most contractors; the ones that matter are chosen from what people in your area actually search, not from a generic list.
How a contractor build runs
The same sequence every time. The delivery date counts from when your materials are in, not from when you paid.
A 30-minute call
You describe how leads reach you now and what happens after one arrives. I tell you which of the four lines of work fits and roughly what it costs.
Written proposal, same day
Scope, price, delivery date, and what I need from you: logo, service list with prices, photos of real jobs if you have them, service area, and access to domain and hosting. Valid 30 days.
The site, in three weeks
Search-targeted pages for your trades and your area, a contact form that reaches you, click-to-call, and your Google Business Profile finished properly. Two rounds of changes included.
The AI diagnostic, one week
I go through your intake end to end: who answers now, what they ask, what gets written down, what happens to a lead that says "not yet". The report says what to automate and in what order.
The test battery, before any AI build
We write down 25 to 30 real calls your business gets — emergency, quote request, warranty question, wrong number, tyre-kicker — with the correct handling for each. That document is what "finished" means.
Launch, then 30 days of stabilization
The site publishes when final payment clears. Any drift from the agreed battery is fixed at no charge for 30 days.
Questions from contractors
Do I need a new website, or just something to answer the phone?
Usually the phone first. A website that nobody finds and nobody answers is two problems; the answering part pays back faster and is cheaper to start. If you already rank on Google Maps and get calls, start with the AI receptionist. If nobody can find you at all, start with the site.
My jobs vary from $200 to $30,000. Can an AI qualify that?
That is exactly what the qualifying questions are for. We agree on them before development: job type, property type, urgency, whether it is insurance work, rough budget. The agent asks them in the order you would, and a $200 tap repair and a $30,000 repipe end up flagged differently in your calendar.
What happens if the caller wants a price on the phone?
The agent gives whatever you tell it to give and nothing more. Most contractors have it state a diagnostic or callout fee and book the visit. It never quotes a job it has not seen, because that is how you end up bound to a number that does not survive contact with the property.
We already use Go High Level. Does this replace it?
No, it feeds it. Every conversation writes to your CRM as a contact with the qualifying answers attached. GHL stays your CRM. If you want it operated as well — automations, funnels, tags, A2P registration — that is the Advanced care plan.
The four lines of work
Websites
Three levels, from $600. The site itself, built rather than assembled.
Local search
From $850. Pages built for what your buyers actually type.
AI systems
From a $400 diagnostic. The agent that answers and books.
Care plans
From $60/mo. Hosting, backups, monitoring and monthly hours.
Stop losing jobs to voicemail.
Thirty minutes. Tell me how many calls a week you think you are missing and we will work out whether it is worth fixing.